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| INICIO / Noticias | | Noticias | | | | | | | Noticias | | | - Portada Digital and Print Media Awards Winners Announced Fecha de publicación06/04/2009 07:24:00 a.m.
We are pleased to announce the winners for Portada’s 2008 Digital and Print Media Awards:... On Thursday, October 9th, Portada held its first Digital and Print Media Awards Ceremony where pioneers in 8 categories were recognized for their outstanding work. Winners were chosen by Portada readers, who first nominated the candidates for the awards, and then cast their votes to select the winners, who were announced at the awards dinner sponsored by Batanga.
Top Content provider to Hispanic and Latin American Audiences
Seccion Amarilla USA L.L.C. - Seccion Amarilla se mantiene firme y expande sus servicios mobiles Fecha de publicación06/04/2009 07:19:00 a.m.
Following the shuttering of HYP Hispanic Yellowpages network earlier this month, Portada caught up with SeccionAmarilla to see how it is adapting to the digital age with online local search and mobile services.... Portada: How many monthly unique visitors does your site (or sites) receive?
Castillo De Mattei: www.seccionamarilla.com as a local search online directory averages more than 2.6 million visitors a month, with climbing numbers every month, increasing Pageviews indicating clearly that the users are finding more and more useful and updated information, updated content about what to do in your City is available, from Weather to Spas, from Lottery to Fitness videos…
Portada: How many markets does your local search cover?
Castillo De Mattei: Within the US website, we cover Nationwide markets for local search, from Salt Lake City to Harris County, Texas, markets with a settled Hispanic Population like Los Angeles or Miami to counties with important growth rates like Kendall, IL or Maricopa, AZ.
Portada: What are the biggest challenges maintaining a comprehensive and accurate local search database?
Castillo De Mattei: A great part of the companies today are not considering using relevant keywords when they start a new business. They are focusing on creating an exclusive name and creating a brand that catches public’s attention or suggesting something about their product or services. Unfortunately, a business’s name only occasionally contains keywords that users type into search engines when trying to find their type of business or industry. So, retrieving this type of information from our clients at the point of purchase is the most challenging issue, but in order to overcome these challenges we reinvent our sales force with extensive training and tools (keyword DBs...) to become successful and grant our customers with an all around service.
Portada: How do you keep your info updated?
Castillo De Mattei: On a daily basis our client base from the print and online directories are inputted into our systems, updated and preparing their ads for the next printing distribution and upload to our websites.
Portada: Who is helping you develop your mobile interface?
Castillo De Mattei: The various present and upcoming projects are being developed in-house, from SMS to click to call…
Portada: Who are your biggest advertisers? What categories?
Castillo De Mattei: Lawyers, Insurance, Restaurants, Dentist, Travel Agencies, Driving Schools, Real State, Finance, Bail Bonds, Chiropractic..are our Top 10..followed closely by Hotels, Automobiles, Plumbers and Florists..
Portada: What percentage of advertisers are local?
Castillo De Mattei: 95% of our advertisers are Local
Portada: Why do you think we are seeing more smaller companies enter the local search space?
Castillo De Mattei: They way we see it in SAUSA is that Local Search isn’t just for companies with significant internet marketing budgets to sell nationally and internationally. You don’t need a great budget to advertise your business at a local level. Search Marketing Campaigns don´t necessarily have to be expensive to attract users targeted locally.
Portada: At what rate ( - Seccion Amarilla releases New York area directories Fecha de publicación23/03/2009 04:50:00 p.m.
Sección Amarilla, an independent Spanish-language directory company, announced the release of its New York Area directories.... Sección Amarilla, an independent Spanish-language directory company, announced the release of its New York Area directories. Seven directories cover the New York Area: Manhattan, Bronx, Queens, Rockland, Westchester, New Jersey and Long Island to reach nearly 4 million Hispanics. Sección Amarilla has over 100 years of experience in the Spanish Yellow Pages market and prints 23 million books annually, including over 179 different types of directories. It has also recently launched in Buenos Aires, Argentina and Lima, Peru and is known to Hispanics around the world.
Sección Amarilla entered the United States Market in October 2006 when Telmex, the parent company of Sección Amarilla, formed a strategic alliance with Blue Equity, LLC. Blue Equity's affiliate previously published the Enlace Spanish Yellow Pages, which had a national distribution of Spanish language directories that reached over half of the total U.S. Hispanic population with markets in 18 states. Telmex has rebranded the Enlace directories with the distinguished Sección Amarilla name and expanded distribution to markets in over 20 states.
Combining Sección Amarilla's experience in Mexico with Enlace's knowledge of the United States Hispanic customer, as well as Telmex's broad services, will provide businesses with more opportunities to reach the Hispanic and Latino markets.
Sección Amarilla now reaches over 19 million Hispanics with its 49 Spanish language directories in Alabama, Arkansas, California, Connecticut, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Ohio, Tennessee and Texas. This coverage includes four out of the top five largest Hispanic markets and seven of the ten largest fastest growing Hispanic markets. No other Spanish language publisher offers this type of coverage.
For more information read:
An In-depth profile on the Hispanic Yellow Pages market in the current Issue of Portada: Hispanic Yellow Page Publishers Build National Franchises in a Red Hot Market - AT&T Advertising Solutions and Seccion Amarilla USA Announce Agreement Fecha de publicación23/03/2009 04:49:00 p.m.
AT&T and Seccion Amarilla USA, L.L.C., a TELMEX International company, have entered into an agreement for AT&T Advertising Solutions sales representatives to sell directory advertising in select Seccion Amarilla USA directories.... AT&T and Seccion Amarilla USA, L.L.C., a TELMEX International company, have entered into an agreement for AT&T Advertising Solutions sales representatives to sell directory advertising in select Seccion Amarilla USA directories. This agreement pairs AT&T Advertising Solutions, the preeminent and largest U.S. Yellow Pages company, with Seccion Amarilla USA, the largest publisher of Spanish-language Yellow Pages in the United States.
"We are pleased to enter this agreement with Seccion Amarilla USA," said Carlos Salinas, AT&T Advertising Solutions Executive Director of Strategy and Business Development. "AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse communities we serve. This is one more way AT&T strives to connect people everywhere they live and work and do it better than anyone else."
As part of the agreement, Seccion Amarilla directories in which AT&T Advertising Solutions sells directory advertising will display an AT&T logo on their covers that recognizes the relationship with AT&T Real Yellow Pages.
"This opportunity provides AT&T Advertising Solutions customers with an advertising option to connect with the largest and fastest growing minority in the U.S.," said Juan Reffreger, CEO of Seccion Amarilla USA. "This is just the beginning of a business relationship that will significantly impact the Yellow Pages industry in the United States by providing more complete advertising solutions for our customers, businesses and residents in the communities we serve."
Seccion Amarilla USA is the largest publisher of Spanish-language Yellow Pages in North America and has been Mexico's yellow pages company for over 114 years. Seccion Amarilla currently prints directories in Mexico, United States, Peru, Argentina and Colombia. Seccion Amarilla's plan for 2009 is to continue expanding its coverage to new markets in the North America.
Find more information about Seccion Amarilla USA, at http://www.seccionamarillaus.com/ or call at 1800-251-9039. | | | | | |
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